Ah, the average American household. A TV in every living room. Of course, this is accompanied by a VCR and DVD player. Now it seems that increasingly the digital video recorder (DVR) is becoming a standard piece of electronics in the home as well. According to a Los Angeles Times piece based on Nielsen Media Research data, 22% of homes now have a DVR. That’s up a 2% increase from a year ago.
More impressive was the number of 18-34 year old adults who used DVR’s, the Internet, video on demand and video media players to follow their favorite television series. That was an impressive 56%. So why is the DVR and these other forms of media growing in popularity?
The simple answer is time. People don’t have enough time these days and any way they can manipulate time they will take advantage of it. That’s what a DVR does. You are no longer stuck to watching your favorite show at the same time every week. You watch it when you want. That’s why video on demand, online video and video downloads continue to grow in popularity. Folks want more control of their time. In some respects, the DVR has become a personal time machine for many of us.
Read more from the Los Angeles Times piece.
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